Kiiroo’s launching a brand new vibrating egg Keon with the option of streaming and tip reactivity to take on the market leader Lush which is a monopoly right now.
Honestly, when it comes to interactive streaming, Lovense is absolutely the top dog. Especially the Lush 3 — it’s basically the go-to device for streamers. Almost every cam model has at least one, and many have several on rotation.
Here’s why I say that, with some solid numbers to back it up
In terms of reach :
As of the end of 2024, over 300,000 cam models have used Lovense toys.
More than 70% of them are using the Lush series — it’s like the starter kit for cam streaming.
When it comes to revenue :
Streamers using Lovense earn 2.4x more per session on average compared to those who don’t.
The interactive features are next-level: tip-based vibrations, goal games, spin-the-wheel challenges, even queue-based remote control for fans.
Tech and ecosystem :
Full integration with OBS, Twitch, Discord, and more. They also offer their own app and browser extensions — it’s super smooth for streamers to use during live shows.
They even provide APIs and SDKs for advanced users, which makes Lovense basically untouchable in terms of compatibility and custom setups.
Honestly, even if another brand tried to catch up, breaking into Lovense’s ecosystem is almost impossible at this point. The tools, the streamer habits, and the platform support are already locked in.
Unless some new company shows up with dirt-cheap toys and wild new ways to interact, Lovense is pretty much sitting on this throne for good.
Completely agree and exactly what I think!!! Double the revenue if a cam model uses a Lush is a saying in the web cam industry. Lovense also has partnerships with the big web cam studios in Latin American and Eastern European countries. It will be interesting to see how this goes.
Honestly, we feel the same. Lovense is just so smart with their products and all the features they offer. We’d really love to see more competition — it would mean better products for all of us in the end, wouldn’t it? We’re all for that!
But overall I really like the product catalog of Kiiroo they have a better variety. And they are competing with Fleshlight with their own “FeelStars” now trying to get a share of the web cam space. Nice diverse offering
i feel liek lovense has such a grip on the market rn it’d be hard for kiiroo to compete. great products from both brands though. Kiiroo might be able to leverage their Feel line of stars for this battle
they’re nowhere close but I meant to say they are competing with Fleshlight in that particular genre of toys. Fleshlight is the most iconic male toy brand, that’s like the first big name every guy comes across before being properly introduced to sex toys and other players
In fact, Kirron is very ambitious, but breaking out is really difficult. It is never a quick fix; it requires long-term planning and layout. Actually, the more players in the market, the better; it’s definitely good for consumers!
Oh yeah Lovense has a gorilla grip on the market for Automated toys and toys with connectivity that content creators use a lot. Kiiroo has good stuff but the app and connectivity doesn’t appear to be as robust.
As a buyer, if I’m spending 100+ USD on a toy, it has to be well-rounded in terms of featuresets, connectivity and smart features and Lovense has that reputation.
Like for example, I participated in in the Lovense Disorgy which had like a collective viewing chat + community controllers , some of which were content creators and that was fun and interactive.
Maybe Kiiroo has that functionality now but it’s not well known.